By Mark Fellows
mfellows@mbusinessreview.com
Photo by CATHERINE OTTARSON
"The idea is that you use TV, the Internet, cell phone minutes, any electronic media I can get my hands on - iTunes is another one - and you use that as reinforcement," he explains. "I have a point system. So for exercise, I have sensors embedded in a medicine ball - that's my personal favorite - and as you move the medicine ball it cranks out points to your wristwatch, and also to your cell phone."
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