What is Behavioral Pay-Per-View?

From The Lansing-Jackson Business Review

By Mark Fellows

mfellows@mbusinessreview.com

Photo by CATHERINE OTTARSON

"I call it behavioral pay-per-view," says Alejandro "Alex" Terrazas, president and chief scientist of startup company MediaBalance Inc.

"The idea is that you use TV, the Internet, cell phone minutes, any electronic media I can get my hands on - iTunes is another one - and you use that as reinforcement," he explains. "I have a point system. So for exercise, I have sensors embedded in a medicine ball - that's my personal favorite - and as you move the medicine ball it cranks out points to your wristwatch, and also to your cell phone."

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