The Reinforcing Properties of Media

Media access is the perfect reinforcer. To understand why, we need to understand a basic rule about reinforcment known as the Premack Principle. This principle is central to MediaBalance's approach to changing behavior. The Premack Principle can be paraphrased as "high probability behaviors will reinforce low probability behaviors". To discover high and low probability behaviors, simply observe what the subject does when the opportunity exists. There is no question that for the vast majority of all humans, media consumptions is a high probability behavior. If a TV is available, people wll watch it (see links to the Kaiser Family Foundation for some rather shocking statistics on the prevalence of media use). And have you been in an airport lately? Its seems that everybody has a cell phone. And here's the topper. You are already paying for media access or getting it for free. Its like the air around you. In fact, media usage is such a high probability behavior that many people are striving to find a balance between screen time and the rest of their life. Wireless Walden lets you tap this ubiquitous resource for good. And what's more